Need to decode social media jargon? Our glossary breaks down complex terms into easy-to-understand definitions. From A/B testing to zero-click experiences, we've got you covered. Struggling to manage your social posts? Let our platform handle the scheduling for you
The group of people a social media account is trying to reach.
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A set of protocols and tools for building software applications. Social media platforms use APIs to allow third-party apps to interact with their platform.
The set of rules a social media platform uses to determine which content users see in their feeds.
Comparing two versions of a piece of content or design to see which performs better.
The process of collecting and analyzing data to understand and measure social media performance.