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Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It's amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
The same principle applies to digital marketing. How can you work smarter and faster with SEO?
It starts with having the right tools.
Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Whether you're a pro or not, these tools are fast, free, and easy to use. I hope you find one or two (or twenty) you can put to good use today.
Check the speed and usability of your site on multiple devices
Run a technical audit of your site
Limitations: 10,000 crawl credits per project per month
Sign up for Ahrefs Webmaster Tools, verify your website, and you can audit your website for over 100+ technical SEO issues. The tool also gives suggestions on how to fix them.
After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.
This tool also lets you see your site's organic keyword rankings and who's linking to you.
Alternatives: Screaming Frog (audit), Beam Us Up (audit)
Hundreds of keyword ideas based on a single keyword
Limitations: Three free searches per day, you have to sign up to use them.
Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked.
Alternatives: KeywordTool.io, UberSuggest, Keyword Sheeter, Keyword Generator
Complete web stats and search insights
Limitations: No limitations for its usage, but queries that are sending you organic traffic are hidden
Quite possibly the most powerful free analytics tool available, Google Analytics tracks pretty much every bit of traffic you can imagine on your website—where it comes from, which page is receiving it and so on.
While it's not purely for SEO, it's still a helpful tool to track if you're getting traffic from organic search.
However, Google Analytics has since stopped showing which keywords send you that traffic. You'll have to pair it with a tool like Keyword Hero to uncover what's behind "(not provided).
Alternatives: Matomo, Open Web Analytics and Clicky
Constant website analysis, alerts, and error reports
Limitations: Only shows a handful of technical SEO issues, the top 1,000 backlinks, and the top 1,000 organic keywords.
Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions, and average ranking position, submit sitemaps, and more.
If ranking in search engines like Bing and Yandex are important to you, note that they have their own "search console" too.
Alternatives: Bing Webmaster Tools (audit), Yandex Webmaster Tools (audit)
Know what people search for with this free keyword research tool
Limitations: You'll need to run an ad campaign to see exact search volumes.
Enter a keyword or group of keywords into the tool, and Google Keyword Planner will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
Alternatives: Bing Keyword Planner
